ABSTRACT:Cosplay is a distinctive hobby of fans of popular culture texts such as comics, manga, anime, digital games and films. Members of the cosplay community are active participants affiliated with various fandoms and communities who produce their own costumes, props…
ABSTRACT:News podcasts are an emerging media phenomenon in Czechia, and yet there has never been a proper analysis of the fundamental incentives for producing them. This study identifies three principal factors that motivate established media houses to create news podcasts…
ABSTRACT:The main purpose of this research is to understand the influence of shopper marketing and visual brand advertising at the point-of-purchase (PoP) on shopper behaviour and on the retailers-manufacturers relationship, particularly at small retail stores. Two related studies were conducted,…
ABSTRACT:Social media have turned out to be a suitable tool of marketing communication that enables the virtual connection of individual public accounts (profiles) to share information, data and create conditions for the joint implementation of activities. The submitted study focuses…
ABSTRACT:Cities are unimaginable without outdoor advertising, and outdoor advertising, sometimes known as out-of-home advertising, is unimaginable without cities. However, this relationship is evolving due to the inevitable need today to take sustainability into account. As is becoming clearer every day,…
ABSTRACT:The fashion industry has long been known as one of the most polluting industries in the world. The urgent need to improve the current critical situation has given rise to a number of global initiatives, organisations and movements that highlight…
ABSTRACT:Comparative advertising, the legislative regulation of which has long discouraged European companies from using it, has become an essential component of promotion in recent decades, although the approach of individual countries to it differs significantly and its influence varies depending…
ABSTRACT:The understanding of “subvertising” has been approached from different perspectives as a phenomenon framed within the Culture Jamming movement. Even though both subjects focus on the symbolic guerrilla communication system, the specific allusion to corporate and advertising culture delimits the…
ABSTRACT:This study aims to understand the public’s perception by looking into media news content analysis and surveying of public perception of seven of Sarawak’s newspapers namely Borneo Post, New Sarawak Tribune, Utusan Sarawak, Utusan Borneo, Suara Sarawak, See Hua Daily…
ABSTRACT:Political cartoons have the power to entertain, inform and persuade. Their humour makes sometimes abstract or complicated topics more acceptable to readers. This study uses a methodology based on work by Medhurst and DeSousa and Ray Morris, to examine the…