ABSTRACT:This interview has been done at the occasion of The Grant Prize delivered by The Lewis Carroll Society of North America to the Slovak edition of Lewis Carroll’s books Alica v krajine zázrakov and Za zrkadlom a s čím sa tam Alica…
ABSTRACT:The development of Czech media during the last 25 years has been influenced by commercialisation, which has characterised its transformation from that of a communist regime to its current globalised context. The commercialisation of local media has manifested itself through the notable…
ABSTRACT:The article focuses on the topic of celebrity endorsement in TV commercials in terms of their perception by Generation Y. For the purposes of the study effectiveness of advertising was reduced on recall of commercials – in the sense of one’s ability…
ABSTRACT:Changing behaviour of users searching online is reflected by search engines that strive to provide best search results to retain the loyalty of their users and increase their market share. Google as the global market leader innovates its services constantly and works…
ABSTRACT:Although ambient communication has been of particular interest to both marketers and advertising agencies over the last several years, there is a paucity of academic research concerning ambient media usage. Academic research is limited to traditional outdoor advertising, specifically investigating billboards and…
ABSTRACT:Our academic literature about the history of Czech and Slovak advertising has been sketchy at best, often written under the influence of impressions rather than based on a real scientific analysis of historic reality, facts and development tendencies; in many cases it…
ABSTRACT:In the modern world, manipulation is being experienced practically every day. Manipulation is an important element of the strategy of communication and advertising in business. A large selection of competitive products and advertising noise make it increasingly difficult for a product to…
ABSTRACT:This study focuses on the issue of media education of children as a part of media literacy, offering an overview of the current theoretical framework related to the given topic and an analysis of various research findings presented by renowned scholars in…
ABSTRACT:This article offers analysis of a personalistic dimension of truth and dialogue in normative ethics of media communication by Karol Wojtyła who is better known as Pope John Paul II. Karol Wojtyła was also a philosopher who was involved in the reflections…