ABSTRACT:In the past few years, sensory marketing has been developing dynamically. Companies, in search of new methods of reaching the customer, refer to all of their senses. The business is more and more aware of the effectiveness of the impact…
ABSTRACT:The study deals with the issue of the influence of mass media on the behaviour of youth. Specifically, it is about the extent of leisure time spent using electronic media in relation to drug behaviour (alcohol consumption, cigarettes, marijuana, illicit…
ABSTRACT:The study deals with the use of media to raise awareness of eco-innovations. Its aim is to identify public interest in environmental issues and the extent of use of mobile geolocation-enabled applications. Building on these research areas, statistical dependence is…
ABSTRACT:The article deals with the online versions of eight Czech news media (novinky.cz, iHNed.cz, iDnes.cz, lidovky.cz, e15.cz, echo24.cz, seznamzpravy.cz and aktualne.cz) and asks whether they publish articles about the phenomenon of social enterprises, how often and what information they offer…
ABSTRACT:The study focuses on ‘News Finds Me’ perception, i.e. the belief that users can stay informed enough without actively following traditional news media while relying on social media and personal contacts. The text analyses the influence between this perception and…
ABSTRACT:Public service media (PSM) are continually facing challenges on many fronts; one of them is the expansion of digital media platforms and new technologies in general. Based on the current scholarly literature, digital media are generally perceived either as a…
ABSTRACT:This study focuses on a bottom-up assessment of the refugee crisis. This transformative political and social crisis situation has stirred conflicting opinions about the ways in which EU countries should handle the refugee flow. The ‘Debating Europe’ platform has launched…
ABSTRACT:The study points at the current times, when all people have been struggling with the problems of the socialeconomic crisis; it addresses a highly topical theme, which is the issue of applying the concept of sustainable development. The aim is…
ABSTRACT:The mediatization of political communication makes it possible to increase the number of electoral manipulations via media, whose aim is to change the competitive positions of subjects running in the election. Manipulation activities give the opportunity to affect voters’ decisions…
ABSTRACT:The fact that digital competence is a key competence in the 21st century, which increases the educational level of an individual (in the lifelong learning process) and the chances for their professional growth and personal satisfaction within the context of…