Changing social reality provides authors of the periodical press, especially the dailies, with unpredictable situations which they have to cope with. In the paper the author deals with the structural-compositional issues of the daily periodical press using the example of…
The article covers the attitude to advertising as the most dominant tool of marketing communication. Advertising and attitude to it certainly strongly influence the social behaviour and relationships between people. Here, we present the results of an empirical survey implemented…
The article covers the attitude to advertising as the most dominant tool of marketing communication. Advertising National culture is one of the frequent topics of professional discussions on advertising in the sphere of inter-national advertising, most of all in terms…
In the global world, new paradigms of social development are constantly established. Universities are at an intersection of two interests in the bachelor’s degrees of education: the students are demanding more practical experience, but the educators condition the acquisition of…
It is quite understandable that different dictionaries and manuals as well characterize the terms newspaper and magazine (periodical) in different ways. Anyway it is not quite understandable why these different ways are so different. That is why the paper has…
The paper deals with the problems of communication as they are analyzed in the framework of the systems theory of Niklas Luhmann. For Luhmann, modern society is functionally differentiated society, i.e. it is composed of heterogeneous but equal parts which…
The influence of the electronic media transition form analogue to digital broadcasting on mass media law and on the position of the state within the framework of mass media activities in the era of digitalization is not sufficiently appreciated. The…
The politician does not want to be just a subject exposed to the political arena any longer, who is becoming well-known and recognizable thanks to political advertising. The politician is getting more active in the field of com-munication processes aimed…