Table of Contents
Zdeněk Sloboda: Considering Historical (Dis) Continuities of Media (Literacy) Education in the Czech Republic for the Future Approach
Štěpán Soukeník: Towards a Stakeholder Model of Government Communication: A Case Study of the Czech Republic
Viera Kačinová: Media Competence as a Cross-curricular Competence
Antonio Momoc: Populism 2.0, Digital Democracy and the New ‘Enemies of the People’
Nataliia Steblyna: Uncertain Geography of the Local News and Civic Participation in New Media Era
Anna Jupowicz-Ginalska: Print Magazine Covers as Packaging
Rahima Aissani – Abdulrahman Dheyab Abdullah: Motives for the Use of Twitter by Arab Youth
Zora Hudíková: Journalism Yesterday, Today and Tomorrow. Interview with Andrej Tušer.
Reviews & Today
Dáša Mendelová: The Birth of American Advertising
Jana Radošinská: On Cinderella Men and Peaceful Warriors: “Sportainment” in American Mainstream Cinema
Ondřej Roubal: Maximizers and Satisficers in Consumer Culture Changes
Mariana Kitsa – Iryna Mudra: Social Media Tools for TV Programmes Promotion
Grażyna Piechota: Network Communities as an Expression of Inclusive Culture of Participation in Political Protests: The Sunflower Movement Case Study
Zdenka Kádeková – Mária Holienčinová: Influencer Marketing as a Modern Phenomenon Creating a New Frontier of Virtual Opportunities
Michal Lukáč – Jaroslav Mihálik: Data Envelopment Analysis – A Key to the Museums’ ‘Secret Chamber’ of Marketing?
Peter Getlík: Recursion and Equifinality in Relationship between Film and Theatre: Being John Malkovich
Halyna Stashko: Phonetic and Syntactic Stylistic Means in Media Space: Manipulation or Emotional Commonplace?
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